Project Overview

After being acquired by an umbrella company, PET Power, a packaging firm based in the Netherlands, found that their previously commissioned, black and white lifestyle photography was no longer 'on-brand'.

I was approached through PET Power's sister company M&H Plastics to aid in their rebranding process, which involved (amongst other things) artificially adding colour to a selection of images so they could continue to use their existing photographic library. Saving them time and money on a brand new commission.

The original black and white image was clipped and edited in Photoshop, with the use of several colour overlays to bring the image to life in full, natural colour.