Date:
April 20, 2017
Project Overview
The M&H Product Catalogue serves as an important marketing and communication tool, as well as a central reference point for the company's extensive product range.
We were approached to update the product catalogue, bringing the design in line with the company's newly adopted corporate branding as well as incorporating a host of new additions to the product range. This included a comprehensive revision of the page structure and updates to the product index at the reverse of the catalogue.
Overall, it was an exercise in modernising the catalogue to better represent the new and improved M&H Plastics.
Details
Client:
M&H Plastics
Skills:
InDesign, Print Layout, Master Pages, Indexing, Branding, Style Sheets, Photo Editing
The catalogue was given a fresh new look, based on the company's recently developed brand guidelines. It utilised a bright colour palette and a contemporary font set, coupled with black and white imagery and circular overlays which became definitive elements in future marketing materials.
The product specification pages were laid out using several master pages along with a fluid grid system which accommodated well for the 2000+ products in M&H's product range.
A series of lifestyle photographs were commissioned to present a selection of M&H products in use. These photographs feature heavily throughout the catalogue and were edited and colour balanced to follow the new brand guidelines.